Archive for the ‘Advertising & Marketing’ Category

Will HTML5 help battle mobile fragmentation in 2012?

Posted: December 8, 2011 in Advertising & Marketing, Mobile, Technology
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  The Financial Times was one of the first publishers to embrace HTML5 this year Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled. With the expected increase in HTML5 development, brands and [...]

Who wins the HTML5 vs. apps debate?

Posted: September 23, 2011 in Advertising & Marketing, Mobile, Technology
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 NEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges. During the “Digiday Debates: HTML5 vs. Apps” panel, executives discussed whether or not apps will continue to rule the roost. The panel also talked about whether the advent of HTML5 will mean the application [...]

Survey Results: Mobile Web Has More Users While Mobile Apps See Higher Engagement

Posted: September 18, 2011 in Advertising & Marketing, Apple, Mobile
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Finland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions. The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing [...]

Mobile’s share of digital advertising to quadruple over next four years

Posted: March 7, 2011 in Advertising & Marketing, Mobile, Technology
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Where Ads aims to increase the relevancy of local merchants’ mobile ads NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers [...]

Mobile augmented reality apps to reach 1.4B downloads by 2015: study

Posted: March 7, 2011 in Advertising & Marketing, Gaming/Entertainment, Mobile, Technology
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Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015. Mobile Marketer reported in February on Juniper’s research that global revenues in the space will reach $1.5 billion by 2015. Paired with [...]

How to design for Google’s Android

Posted: February 22, 2011 in Advertising & Marketing, Mobile, Technology
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Anyone on the agency side can attest to the fact that last year saw the application movement reach a fever pitch. From Android to iPhone to iPad and Windows Phone 7, our cup continues to runneth over with requests from clients for applications of every size and shape. But the volume and pace we have [...]

Mobile driving most dramatic behavior transformation in history

Posted: February 11, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology
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Mary Meeker and Matt Murphy shared the stage NEW YORK – At Google Inc.’s Think Mobile event in New York, industry guru Mary Meeker said that the pace and force of mobile growth is unlike anything she has ever seen. She and others who presented at the event addressed what this change means for businesses. The [...]

Mobile augmented reality to drive $1.5B in revenue by 2015

Posted: February 3, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology
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Augmented reality taking off Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015. A recent study conducted by Juniper found that the installed base of augmented reality-capable smartphones has increased from 8 million in 2009 to more than [...]

Mobile influences purchase intent

Posted: January 13, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology
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Increase brand loyalty and drive foot traffic using mobile An IBM study that surveyed 30,000 consumers found that mobile phones and other technology are big influencers of purchase intent. Consumers’ mindset drastically changed after the recession hit, leaving them with three demands for retailers and brands: Listen, know and empower. “I think the biggest aha was [...]

Intersection of mobile, social creating increased opportunity for brands

Posted: December 15, 2010 in Advertising & Marketing, Business/Finance, Mobile, Social Media & Networking, Technology
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Arby’s beefs up marketing strategy The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook. The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with [...]

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