Arby’s beefs up marketing strategy The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook. The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with [...]
Archive for the ‘Business/Finance’ Category
What Apple and Gillette have in common: the refill market
Posted: April 5, 2010 in Advertising & Marketing, Apple, Business/Finance, Mobile, TechnologyThe New York Times on the iPad Apple wins the top prize for being master of the tease. Few other marketers can summon such mammoth interest in an electronic device that’s neither phone nor computer, neither cheap nor practical. And yet. The genius of Apple is that it has replicated with the newly launched iPad [...]
