Archive for the ‘Gaming/Entertainment’ Category

Mobile augmented reality apps to reach 1.4B downloads by 2015: study

Posted: March 7, 2011 in Advertising & Marketing, Gaming/Entertainment, Mobile, Technology
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Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015. Mobile Marketer reported in February on Juniper’s research that global revenues in the space will reach $1.5 billion by 2015. Paired with [...]

Android Devices Dominate Holiday Sales in Mashable Poll

Posted: December 19, 2010 in Apple, Gaming/Entertainment, Mobile, Technology
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What’s been hiding under the wrapping paper at your house this holiday season: Android or iPhone? BlackBerry or Windows Phone 7? Last week, we conducted a poll () asking our readers what they planned to buy — or hoped to receive — as holiday gifts this year. From the end user’s perspective, it’s a decision [...]

Disney merges offline, online with Google Goggles mobile campaign

Posted: November 17, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Technology
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Disney is ramping up its marketing efforts to promote its “Tron Legacy” film Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application. About a year ago, the search giant launched Google Goggles, an Android application that lets [...]

Why Facebook’s mobile announcements are a game-changer

Posted: November 5, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Technology
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Check-in to places on Facebook Facebook’s announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers. The new Android 1.4 update includes the launch of Places and Groups. With the launch of Places, people can now check-in to their favorite restaurant, museum, [...]

Top 10 tech tricks we’re sick of seeing in movies

Posted: October 26, 2010 in Gaming/Entertainment, Humor, Misc, Technology
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Note to Hollywood: Multiple monitors does not a supercomputer make. (Credit: OffDutyGamers.com) Think how awesome it was the first time you saw a lightsaber in action. Or how your mind was officially shredded when Neo mastered the Matrix. Technology in movies is cool. When artfully filmed, gadgets, gizmos, robots, and computers can captivate and amaze [...]

Foursquare Tinkers With Game’s Mechanics

Posted: August 30, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Technology
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When Facebook launched its version of location check-ins called “Places,” it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare’s founder and CEO, Dennis Crowley, thinks his location-based game app will survive “Places” and thrive as more people get accustomed to sharing their locations. So far, he’s right: Foursquare [...]

‘Halo’ Reaches Out With Biggest Campaign Yet

Posted: August 23, 2010 in Advertising & Marketing, Gaming/Entertainment, Sports & Entertainment, Technology
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With Teasers, Live-Action Spots, Web Films, Pepsi Partnership, Can Microsoft Top Franchise’s Past Success? NEW YORK (AdAge.com) — Three-hundred-million dollars in first-week sales, two Cannes Grand Prix and “advertising” that took the form of a traveling museum exhibit. That’s what Microsoft’s Xbox got for its last marketing blowout for the “Halo” video-game franchise. With the [...]

Five Things ‘Jersey Shore’ Taught My Agency About Social Media

Posted: July 22, 2010 in Advertising & Marketing, Gaming/Entertainment, Humor, Social Media & Networking, Sports & Entertainment, Technology
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Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. That’s two of the things my agency learned when we launched a stealth social-media experiment through a site we created called Jerzify Yourself. Jerzify Yourself was created in January of this year, a week [...]

Foursquare Is Five Times Larger Than Gowalla And Growing 75 Percent Faster Every Day

Posted: July 8, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking
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Location-based social networks Foursquare and Gowalla are accumulating users (and headlines) with impressive momentum. While both companies have been vocal about reaching major milestones, we wanted to take a closer look at the data behind these accomplishments.  Based on our estimates, Foursquare is not only bigger in terms of both users and venues, but it [...]

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Posted: July 6, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Sports & Entertainment, Technology
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Adidas, one of the official sponsors of the 2010 FIFA World Cup, has turned to mobile advertising The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup in South Africa. Across all digital platforms—online, mobile, social media, [...]

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