The Financial Times was one of the first publishers to embrace HTML5 this year Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled. With the expected increase in HTML5 development, brands and [...]
Archive for the ‘Mobile’ Category
Will HTML5 help battle mobile fragmentation in 2012?
Posted: December 8, 2011 in Advertising & Marketing, Mobile, Technology0
Who wins the HTML5 vs. apps debate?
Posted: September 23, 2011 in Advertising & Marketing, Mobile, TechnologyNEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges. During the “Digiday Debates: HTML5 vs. Apps” panel, executives discussed whether or not apps will continue to rule the roost. The panel also talked about whether the advent of HTML5 will mean the application [...]
Survey Results: Mobile Web Has More Users While Mobile Apps See Higher Engagement
Posted: September 18, 2011 in Advertising & Marketing, Apple, MobileFinland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions. The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing [...]
If you ask some, they’ll tell you Web 2.0 as we know it is probably on its way out the door. For many, Web 2.0 is characterized mainly by the ability of users to share information quickly with others, which has been developed into the phenomenon that we call social media. From Twitter to Facebook [...]
Land Rover courts iPad users with rich-media advertising HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking. Apple contributed significantly to the growth of HTML5—first by refusing to let its iOS devices support Adobe Flash, then [...]
Mobile’s share of digital advertising to quadruple over next four years
Posted: March 7, 2011 in Advertising & Marketing, Mobile, TechnologyWhere Ads aims to increase the relevancy of local merchants’ mobile ads NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers [...]
Mobile augmented reality apps to reach 1.4B downloads by 2015: study
Posted: March 7, 2011 in Advertising & Marketing, Gaming/Entertainment, Mobile, TechnologyMobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015. Mobile Marketer reported in February on Juniper’s research that global revenues in the space will reach $1.5 billion by 2015. Paired with [...]
How to design for Google’s Android
Posted: February 22, 2011 in Advertising & Marketing, Mobile, TechnologyAnyone on the agency side can attest to the fact that last year saw the application movement reach a fever pitch. From Android to iPhone to iPad and Windows Phone 7, our cup continues to runneth over with requests from clients for applications of every size and shape. But the volume and pace we have [...]
