Mary Meeker and Matt Murphy shared the stage NEW YORK – At Google Inc.’s Think Mobile event in New York, industry guru Mary Meeker said that the pace and force of mobile growth is unlike anything she has ever seen. She and others who presented at the event addressed what this change means for businesses. The [...]
Archive for the ‘Social Media & Networking’ Category
Mobile driving most dramatic behavior transformation in history
Posted: February 11, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology0
Mobile augmented reality to drive $1.5B in revenue by 2015
Posted: February 3, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, TechnologyAugmented reality taking off Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015. A recent study conducted by Juniper found that the installed base of augmented reality-capable smartphones has increased from 8 million in 2009 to more than [...]
Mobile influences purchase intent
Posted: January 13, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, TechnologyIncrease brand loyalty and drive foot traffic using mobile An IBM study that surveyed 30,000 consumers found that mobile phones and other technology are big influencers of purchase intent. Consumers’ mindset drastically changed after the recession hit, leaving them with three demands for retailers and brands: Listen, know and empower. “I think the biggest aha was [...]
Intersection of mobile, social creating increased opportunity for brands
Posted: December 15, 2010 in Advertising & Marketing, Business/Finance, Mobile, Social Media & Networking, TechnologyArby’s beefs up marketing strategy The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook. The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with [...]
Disney merges offline, online with Google Goggles mobile campaign
Posted: November 17, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, TechnologyDisney is ramping up its marketing efforts to promote its “Tron Legacy” film Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application. About a year ago, the search giant launched Google Goggles, an Android application that lets [...]
Why Facebook’s mobile announcements are a game-changer
Posted: November 5, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, TechnologyCheck-in to places on Facebook Facebook’s announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers. The new Android 1.4 update includes the launch of Places and Groups. With the launch of Places, people can now check-in to their favorite restaurant, museum, [...]
The rise of location-based personalized shopping
Posted: September 20, 2010 in Advertising & Marketing, Mobile, Social Media & Networking, TechnologyWhat if you owned a small restaurant and I could generate $160,000 for you with just two location-based mobile campaigns that were marketed only to opt-in consumers and redeemable only if those same consumers actually came into your restaurant? What if this could be done – in just two days? If this sounds far-fetched or [...]
Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
Posted: September 3, 2010 in Advertising & Marketing, Mobile, Social Media & Networking, TechnologyBrightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to earn a $5 Visa gift card. Following similar programs with brands like Starbucks, The CW, Sharpie and Dentyne, this rewards campaign marks the largest brand play to date for Brightkite. McDonald’s and Visa got together [...]
Foursquare Tinkers With Game’s Mechanics
Posted: August 30, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, TechnologyWhen Facebook launched its version of location check-ins called “Places,” it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare’s founder and CEO, Dennis Crowley, thinks his location-based game app will survive “Places” and thrive as more people get accustomed to sharing their locations. So far, he’s right: Foursquare [...]
Expecting Something in Return for Your Check-in Efforts?
Posted: August 24, 2010 in Advertising & Marketing, Mobile, Social Media & Networking, TechnologyThe card-based loyalty program might just be going the way of the dinosaur … or the two-way pager. The newest crop of location-based mobile apps rewards consumers for actions before they reach the register, and it could save them from fumbling for cards in wallets or loading down their key rings with plastic tabs. Mobile [...]
