Archive for the ‘Sports & Entertainment’ Category

‘Halo’ Reaches Out With Biggest Campaign Yet

Posted: August 23, 2010 in Advertising & Marketing, Gaming/Entertainment, Sports & Entertainment, Technology
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With Teasers, Live-Action Spots, Web Films, Pepsi Partnership, Can Microsoft Top Franchise’s Past Success? NEW YORK (AdAge.com) — Three-hundred-million dollars in first-week sales, two Cannes Grand Prix and “advertising” that took the form of a traveling museum exhibit. That’s what Microsoft’s Xbox got for its last marketing blowout for the “Halo” video-game franchise. With the [...]

Five Things ‘Jersey Shore’ Taught My Agency About Social Media

Posted: July 22, 2010 in Advertising & Marketing, Gaming/Entertainment, Humor, Social Media & Networking, Sports & Entertainment, Technology
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Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. That’s two of the things my agency learned when we launched a stealth social-media experiment through a site we created called Jerzify Yourself. Jerzify Yourself was created in January of this year, a week [...]

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Posted: July 6, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Sports & Entertainment, Technology
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Adidas, one of the official sponsors of the 2010 FIFA World Cup, has turned to mobile advertising The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup in South Africa. Across all digital platforms—online, mobile, social media, [...]

Five Video Ads to Get You Pumped About the World Cup

Posted: June 14, 2010 in Advertising & Marketing, Sports & Entertainment
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As nearly every person on the planet knows, the World Cup kicks off tomorrow. Given that the world of online video has a tendency to reflect our global society’s collective consciousness, it is no surprise that there has already been plenty pre-game excitement across the web’s video destinations. Here at Visible Measures, we have been [...]

See the Soccer Spot Nike Says Might Be Its Best Ad Ever

Posted: May 24, 2010 in Advertising & Marketing, Gaming/Entertainment, Personal, Sports & Entertainment
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CHICAGO (AdAge.com) — Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” no small statement from a company renowned as a master of the form. Now we get to see if he was right. Nike [...]

World Cup 2010 Social Media Marketing Strategies on Twitter and Facebook

Posted: May 9, 2010 in Social Media & Networking, Sports & Entertainment, Technology
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The 2010 World Cup FIFA event is still a month away but Social Media marketing strategies involving Facebook and Twitter are already popular. Strategies that include the use of Facebook sites to connect fans on global and regional levels and Twitter accounts to provide updates on the preliminary news and action. Not even the 2010 [...]

Texas Tech’s Tommy Tuberville predicts how social media will change recruiting

Posted: March 31, 2010 in Social Media & Networking, Sports & Entertainment
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Red Raider head football coach Tommy Tuberville talked to reporters after Monday’s spring practice about how social networking Web sites have been changing the landscape of college football. “It’s changed the face of what everybody does,” he said. “There’s a lot of information out there. One thing we want to make our players understand is [...]

MTV Developing ‘Co-Viewing’ Apps for the iPad

Posted: March 29, 2010 in Advertising & Marketing, Apple, Gaming/Entertainment, Mobile, Social Media & Networking, Sports & Entertainment, Technology
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NEW YORK (AdAge.com) — Magazines and newspapers aren’t the only media eying big benefits upon the iPad’s arrival: TV is poised to use the device in new ways, including creating interactive, social apps designed to be used while watching live programming. MTV Networks, for example, is developing a “co-browsing app meant to be used while [...]

ESPN Plans Massive Cross-Platform Research on World Cup

Posted: March 23, 2010 in Advertising & Marketing, Sports & Entertainment, Technology
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NEW YORK (AdAge.com) — The World Cup may not be a big deal for most U.S. sports fans, but for the barely developed science of cross-platform media measurement, it could turn into the biggest event ever. AP ESPN said the ultimate goal of the World Cup research is to create a system to measure cross-media [...]

German speedskater misses race because of turned-off cell phone

Posted: February 25, 2010 in Sports & Entertainment
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A lesson to all Olympic alternates out there: Leave your cell phone on when it’s time for your race. German speedskater Patrick Beckert missed out on a chance to compete in the Olympics because his cell phone was turned off prior to the start of Wednesday’s 1,000m competition. Officials were trying to contact the 19-year [...]

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